Setting Paid Channel Postback

Setting Paid Channel Postback

Postback transmits in-App events and attribution information to Paid Channel, so that it could be used to optimize a channel’s ad campaign or to settle advertisement fee.

Postback can only be configured from the authority under Corporate Account (Owner, In-house Marketer).

Integratable Eventslink

Airbridge Analytics allows Postback integration on the following events, and the types of integratable events may differ according to Paid Channel.

  • Install
  • Launch(Open)
  • Launch Deep Link
  • In-App Event
  • Custom Event

The integratable event types by Paid Channel can be viewed from ‘Postback Event Types’ under ‘Paid Channel Management’ tab. With ‘Postback Filter’ feature, you can see only integratable events for the Paid Channel.

How to Configure Postback by Channellink

  1. Select ‘Paid Channel Management’ from the left tab
  2. Select Paid Channel type to apply Postback
  3. Select ‘Postback Setting’ tab

Naver Ads to not support a Postback feature. Google Ad’s Universal App campaign (UAC) automatically integrates a postback when linked with a LINK ID.

Configuring All Postback Eventslink

Go to ‘Postback Settings’ and select ‘Postback Setting for this Paid Channel’ to control (ON/OFF) all postback settings for your channel.

After changing settings, click ‘Done’ in the bottom to reflect changes in system.

Configuring Postback by Eventslink

‘Install’, ‘Launch(Open)’, ‘Launch Deep Link’ events can be configured from ‘Basic Postback Settings’ tab, and ‘In-App Events’ and ‘Custom Events’ can be configured from ‘In-App Event Postback Settings’ tab.

When ‘Getting started’ is selected, the following two options can be configured in detail.

  • Only transmitting events which attributed to this Paid Channel: This feature does not postback all in-App events and/or conversions to that channel, but transmits only those events that have attributed to this Paid Channel in real-time. Mainly, it is used during executing re-engagement campaigns, and this option is activated in default.
    If this option is deactivated, than all events and conversions will be transmitted, regardless of its attribution status. Please note that this option may cause a rapid traffic increase.
  • Only transmitting new events: When this option is activated, only new events from in-App events will be transmitted in real-time. And it does not include a repeating event. For the default values of ‘Install Event’, this option is activated.

In-App Eventlink

You can configure postback integration for basic In-App Events and Custom In-App Events

  • Basic In-App Event: The nine basic In-App Events as provided by Airbridge Analytics (Sign-up, Sign-in, Sign-out, Homeview, Product List View, Search Results view, Detail View, Add to Card, Purchase) can be configured individually.
  • Custom In-App Event: The ‘Custom In-App Event’ as called from SDK, besides basic In-App Event, can be configured.

Reference: Registering In-App Event

When ‘Integrate’ option is selected, the following two options can be configured in detail.

  • Only transmitting events which attributed to this Paid Channel: This feature does not postback all in-App events and/or conversions to that channel, but transmits only those events that have attributed to this Paid Channel in real-time. Mainly, it is used during executing re-engagement campaigns, and this option is activated in default. If this option is deactivated, than all events and conversions will be transmitted, regardless of its attribution status. Please note that this option may cause a rapid traffic increase.
  • Only transmitting new events: When this option is activated, only new events from in-App events will be transmitted in real-time. And it does not include a repeating event. For the default values of ‘Install Event’, this option is activated.

Registering Channel Information for Postback Integrationlink

For Paid Channel which requires additional information for postback integration, use ‘Register Channel Information for Postback Integration’. Once channel information as guided from that Paid Channel is registered, then preparation for postback integration will be complete.

  1. Select ‘Click here to register’
  2. Register required information from Paid Channel
  3. Click ‘Complete Registration’

If you have any further inquiries relating to this matter, please reach us through ‘1:1 Inquiry’ from the bottom right corner or email us to Customer Support. We will be in touch shortly.