Airbridge Data Spec

Airbridge Data Spec

Data Specificationlink

Airbridge collects all type of data across Airbridge data pipeline, which ranges from Tracking Link Click to Attribution Analytics. Once collected, the data will be managed under following format, and can be exported via Log Export.

CategoryData MetricsDescriptionExample
AppApp ID registered on AirbridgeApp ID registered on Airbridge619
AppApp Name registered on AirbridgeApp Name registered on Airbridgeablog
AppPackage NameApp Package Namecom.ab180.co
AppiTunes App IDApp’s unique serial number on iTunes App Store1135798509
AppBased on OS
(Android Package Name / iTunes App ID)
Unique value by OS store type (For Android, Package Name; For iOS, iTunes App ID)com.ab180.co / 1135798509
AppApp versionApp version shown to User36925
AppApp version codeInternal build number which increases with each App version update4.5
EventIn-App Event categoryClassification value for In-App Event categorysign-up, add-to-cart, payment, etc.
EventTime of EventTime of Event2016-12-31T12:00:00+09:00
EventEvent Unique IDEvent Unique IDC74F004C-8089-43D2-8B1F-E4C8118EC29A
EventEvent category (Airbridge System)Event category that is used across Airbridge System9160 / 9161 / 9360
EventEvent name (Airbridge System)Event name that is used across Airbridge Systeminstall / open / deeplink_open / close / in_app_events
EventWhether the Event is unique (First Event)Whether the Event is unique (First Event), boolean typetrue : First Event / false : Repeated Event
EventWhether the Event is unique (First Goal Category Event)Based on in-App Event category, whether the Event is unique (First Goal Category Event), boolean typetrue : First Event / false : Repeated Event
EventTime of Event (GMT / UTC)Time of Event (GMT / UTC)2017-10-18T12:50:13Z
EventTime of Event (in milisec, since Epoch)Milliseconds since Epoch according to timestamp (13-digit)1479186394000
EventTime of Event (in sec since Epoch)Seconds since Epoch according to timestamp (10-digit)1478638179
EventTime of Event deliveryMilliseconds since Epoch, time of Event delivery according to timestamp (13-digit)1479186394000
EventTime by which server retrieved EventMilliseconds since Epoch, time of retrieved Event according to timestamp (13-digit)1479186394000
EventTime of system install (actual install time of App Market)Timestamp installed on system1479186394000
EventDeep Link URLDeep Link URLablog://main?key=value
EventGoogle Play Store ReferrerGoogle Play Store Referrerutm_source=google-play&utm_medium=organic
EventIn-App Event ActionAction classification value on in-App EventVIP, Seoul, Jakarta, Kuala Lumpur
EventIn-App Event LabelLabel classification value on in-App EventClothes, female, chicken, etc.
EventIn-App Event ValueValue on in-App Event89000
EventPayment transaction IDPayment transaction ID12939172-128294-2817823
EventWeb ReferrerWeb Referrerhttp://search.zum.com
EventProduct IDProduct ID30372425
EventProduct NameProduct Namecustom
EventPrice of ProductPrice of Product (Unit Price)1000
EventProduct QuantityProduct Quantity1
EventBase Currency of ProductBase Currency of ProductKRW
Attribution ResultTouchpoint of Attributed Paid ChannelAttributed Paid Channelmoloco
Attribution ResultTouchpoint of Attributed CampaignAttributed Campaign2018_summer_campaign
Attribution ResultTouchpoint of Attributed Ad GroupAttributed Ad Group2030_age
Attribution ResultTouchpoint of Attributed Ad CreativeAttributed Ad Creativejeans
Attribution ResultTouchpoint of Attributed sub-publisherAttributed Sub-publishersub
Attribution ResultTouchpoint of Attributed Sub-publisherAttributed Sub-publisher 1sub_sub_1
Attribution ResultTouchpoint of Attributed Sub-publisherAttributed Sub-publisher 2sub_sub_2
Attribution ResultTouchpoint of Attributed Sub-publisherv 3sub_sub_3
Attribution ResultTouchpoint of Attributed Short IDAttributed Short IDag3se
Attribution ResultTouchpoint of Attributed URLAttributed touchpoint of URLhttp://abr.ge/4xbot
Attribution ResultTouchpoint type of AttributionAttributed touchpoint typeimpression / click / deeplink
Attribution ResultTouchpoint of Attributed identity matching typeAttributing touchpoint by identity matching type(undefined / id / safari_cookie / android_referrer / fingerprint / deeplink / platform / chrome_cookie / user_id)
Attribution ResultTouchpoint of Attributed Event CategoryAttributing touchpoint of Event Category9214
Attribution ResultTouchpoint of Attributed ContentAttributed touchpoint of Contentvideo
Attribution ResultTouchpoint of Attributed KeywordAttributed Keywordblackjeans
Attribution ResultTouchpoint of Attributed Tracking Link template IDAttributed Tracking Link template ID0bfe4c6a8d9e4c97ace5edafadd9724e
Attribution ResultTouchpoint of Attributed second depth sub channel 1Attributing touchpoint of second depth sub channel 1source123
Attribution ResultTouchpoint of Attributed second depth sub channel 2Attributing touchpoint of second depth sub channel 2site123
Attribution ResultTouchpoint of Attributed second depth sub channel 3Attributing touchpoint of second depth sub channel 3endpulbisher123
Attribution ResultTouchpoint of Attributed Paid Channel typeAttributing touchpoint of Paid Channel type1: Paid (paid) / 2: Viral (non-paid) / 3: App Market / 4: Unattributed / 5: not Airbridge
Attribution ResultTouchpoint of Attributed User email who created Tracking LinkAttributing touchpoint of User email who created Tracking Linkcontact@ab180.co
Attribution ResultTouchpoint of Attributed agent who created Tracking LinkAttributing touchpoint of agent who created Tracking LinkNara Media
Attribution ResultTouchpoint of Attribution who createding Link permission typeAttributing touchpoint of Link creator’s App permission1 : Owner / 2 : In-house Marketer / 4 : Agency
Attribution ResultTouchpoint of Attributed Event ID (created by Airbridge)Attributed Airbridge Web Event ID2348018389
Attribution ResultAttributing deviceAttributing touchpoint of devicemobile
Attribution ResultTouchpoint of Attributed DatetimeAttributing touchpoint of Datetime2016-12-31T12:00:00+09:00
Attribution ResultTouchpoint of Attributed timestamp (13-digit, in milli sec)Attributing touchpoint of timestamp (13-digit, in milli sec)1525317493078
Attribution ResultTouchpoint of Attributed timestamp (10-digit, in sec)Attributing touchpoint of timestamp (10-digit, in sec)1280296860
Attribution ResultAttribution result of Paid channel (boolean)Whether attribution has been analyzed for current Paid channel in transmissiontrue : Attributed / false : Unattributed
BrowserUser AgentBrowser User AgentMozilla/5.0 (iPhone; CPU iPhone OS 11_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E302
BrowserTime Zone differenceMinute-based UTC difference (new Date().getTimezoneOffset() used)-540
BrowserCookie IDBrowser Cookie ID05609013-bb5a-4594-bbc3-832cb1b87072
DevicePlatformDevice PlatformAndroid/iOS/Desktop/Other
DeviceCountry (value following locale)Country Code of devicekr
DeviceIP AddressDevice IP Address127.0.0.1
DeviceOS and versionDevice OS and its versionAndroid 5.0.2
DeviceOS NameDevice OS NameAndroid
DeviceOS versionDevice version5.0.2
DeviceLocaleDevice Localeko-KR
DeviceLanguage (value before locale)Device language codeko
DeviceDevice Telco CarrierDevice Telco CarrierSKTelecom
DeviceBluetooth settingWhether Bluetooth setting on device is enabledtrue : Bluetooth setting enabled / false : Bluetooth setting disabled
DeviceMobile Data settingWhether cellular data on device is enabledtrue : Cellular data enabled / false : Cellular data disabled
DeviceWIFI settingWhether WIFI on device is enabledtrue : WIFI enabled / false : WIFI disabled
DeviceTime ZoneTime Zone of deviceAsia/Seoul
DeviceDevice OrientationDevice Orientationportrait
DeviceDevice resolutionDevice resolution2
DeviceScreen heightScreen height of device123
DeviceScreen widthScreen width of device123
DeviceAltitudevDevice location altitude123
DeviceLatitudeDevice location latitude120.103
DeviceLongitudeDevice location longitude120.1023412
DeviceSpeedDevice location speed12
DeviceADID(GAID / IDFA)Device ADID (if Android, GAID; if iOS, IDFA)2dfca632-86f3-4d22-9746-cdfe7985c471
DeviceGAID (Android)ADID provided by Google2dfca632-86f3-4d22-9746-cdfe7985c471
DeviceIDFA (iOS)ADID provided by Apple542177F1-5C23-438B-8088-82D34C94F6D7
DeviceIFV (iOS)IFV provided by Apple37EEC3E0-BF15-412E-ADBA-7D2E82E7A75F
DeviceLimit Ad Tracking (for both)Value of Limit for Ad Tracking by OStrue : Limit Ad Tracking / false : Allow Ad Tracking
DeviceDevice modelName of Device modelLG-H542
DeviceDevice manufacturerDevice manufactureSamsung
UserUser email (SHA256-hashed)Hashed SHA256 User emailaaaf6aa1d06710a00e00502dda4a73e09899c032240c2806952937e0a04acbd2
UserUser ID (Hashed SHA256)Hashed SHA256 User IDa55576b54463c1c10a3c4f6a4247e9af1ba86a109573d181a05c57565a2ead7e
SDKSDK versionAirbridge SDK version (Platform OS version)M_A_v1.3.0