Deep Link is technology that is able to directly connect between user and specific info in app, when user's clicking is occurred. With the deep link, sustaining seamless user experience, efficiency of your ]ads should be maximized app user's clicking occurred. Airbridge, it provides not only user has already installed app can connect to pre-defined info in ads via deep link, but also user has not installed app can connect to pre-defined info after app installation via deferred deep link.
Deep Link Type
According to condition of app installation, deep link feature has two types in Airbridge.
- Deep Link : When user's clicking is occurred, user has already installed app can connect to pre-defined info in app(without stopping over app market)
- Deferred Deep Link : In case of user has not installed app, they can connect to pre-defined info after installation
To Configure Basic Deep Link
For using deep link in Airbridge, it needs basic configuration to deep link feature. You should configure it for each platform, according to below guide in 'To Configure Deep Link' in the dashboard
We recommend you to configure basic deep link to developer of your team.
Applying Deep Link to Tracking Link
After done for basic configuration of deep link, it is available to apply deep link to tracking link when it creates. Creating tracking link, select 'deep link path' option, put each value in Path, Key, Value. It doesn't need to put values in 'Custom Scheme', because automatically filled with info from 'To Configure Deep Link'.
To Configure Deferred Deep Link(Optional)
User has not installed app can connect to pre-defined info after app installation via deferred deep link. If you apply deferred deep link to the app according to below guide, it can be prevented departure form initial inflow by providing a seamless user experience.